ASA just updated its brand identity, introducing a new logo and new website during ANESTHESIOLOGY® 2018. The new logo celebrates ASA’s roots and its commitment to guide best practices for patient safety, while the website features great new visuals, enhanced navigation, personalization and shareable content. These exciting updates prompted the ASA Daily News staff to ask the question:
What do you think of ASA’s new look?
“The website looks good and fresh with its blue colors. It’s very clear, with lots of great photos, a simple menu. It has all the information I want, including contacts and links to social media. Overall, it’s a great look.”
Nadir Ibrahim, M.D.
Bolton, United Kingdom
“I like the new logo. It reminds me of a sea light to guide ships, which is a good visual focus for our industry and our patients. It’s a very intelligent choice.”
Rosane D’Angelo Di Giuseppe, M.D.
Sao Paulo, Brazil
“I really appreciate the simplicity of the new website and bright colors. I like the lighthouse in the new logo.”
Roberval Ribeiro Cruz Filho, M.D.
Sao Caetano Sul, Brazil
“The website is more user-friendly and more convenient to use. The words are simple, which makes it easy to navigate.”
Rosaldro Biasbas, M.D.
Taguig City, Philippines
